every artisan will have an online presence by 2030

We empower socially and enviromentally focused artisans to craft an online brand in order to build meaningful connections with an international audience

Work with us

We help you with:

 

Understand the online world for crafters

Sell your creations online

Establish your social presence

Craft your storytelling

Find your unique selling proposition

Optimise your existing online business

Communicate online your social entreprise

Internationalise your business

Build an online community 

Find and communicate your social and environmental good practices

If you are a:

Crafters and artisans

Craft social enterprises

Businesses that do good

Small creative entrepreneurs 

 

And are thinking of creating an online presence for your business

WE WANT TO HEAR FROM YOU!

Set up a phone call / skype meeting or write us [Form o email]

Why do you need us?

Online presence is more important now than ever, we know your industry and all the problems and peculiarities that come with it. We are ready to give you a fresh perspective and highlight the path for your destination, which is, a fulgid corner of the internet where you can meet your customers, past, present and future, showcase your products and fully express your values. 

Who is F²?

F2 si dedica alla consulenza per realta operanti nel campo dell’artigianato. Nasce dalla collaborazione tra Francesca Baldassarri e Francesca Ormezzano. Oltre il nome, Francesca B e O condividono la grande passione per l’artigianato, fil rouge del loro incontro. Si conoscono infatti 8 anni fa grazie ad Etsy, il marketplace globale di artigianato e vintage. Francesca B a capo della comunity autoorganizzata di venditori più grande in Italia e Francesca O impegnata nella crescita internazionale del marketplace. 

Francesca Ormezzano

Francesca Ormezzano

Francesca Ormezzano has a passion for creative entrepreneurship and has a keen interest in demonstrating the economic and social impact that small creative businesses can make for local communities. With a career spanning across Europe – from her native Italy, to Switzerland, Portugal, Ireland and the UK – Francesca has developed key insights and knowledge in growth marketing, acquiring stakeholders, and community engagement. This has seen her work at local, national and international scales; delivering high quality programmes to enhance the promotion of craftsmanship to a broad range of audiences. In addition to her experience as a proficient project manager, Francesca’s skills in PR and Marketing have helped to increase the reach and engagement amongst stakeholders for the organisations she has worked for.

Francesca Baldassarri

Francesca Baldassarri

Francesca Ormezzano has a passion for creative entrepreneurship and has a keen interest in demonstrating the economic and social impact that small creative businesses can make for local communities. With a career spanning across Europe – from her native Italy, to Switzerland, Portugal, Ireland and the UK – Francesca has developed key insights and knowledge in growth marketing, acquiring stakeholders, and community engagement. This has seen her work at local, national and international scales; delivering high quality programmes to enhance the promotion of craftsmanship to a broad range of audiences. In addition to her experience as a proficient project manager, Francesca’s skills in PR and Marketing have helped to increase the reach and engagement amongst stakeholders for the organisations she has worked for.